Ah, the day of love and frillyness is upon us but before you run out of the office, or underground lair in my case, to make those dinner reservations I want to take a second and reflect on your business, particularly if you’re building a brand around yourself. Are you giving your customers enough love, or is your brand all about you? When you’re on Twitter are your talking about you, or talking to them, when you talk about online learning is it about your experience or benefits for them? Are your blog posts lectures that show off your genius, or are they helpful and genuine? It’s a fine line, but one worth considering.
You And Your Brand Are Still Here For Them
I’m here for you, cliche as that sounds. My business exists to help you make building your business’s online presence easier. I do my best to make sure that every blog post is aimed at delivering true value to you. Every blog post helps you further your brand, clarify your marketing strategy, monetize your passions and eek a little more freedom out your professional life. To my readers, that’s “value.” Here it’s not the throw-away, corporate-speak version of “value.” Here it means every blog post actively aims at furthering your goals.
Businesses can take several different approaches to marketing. The most traditional models involve communications and branding focused exclusively on direct sales. These companies use promotions, aggressive advertising and constant merchandising or product development to maintain a high level of sales. A more modern approach attempts to build long-term relationships with customers in an effort to increase customer lifetime value and reduce churn. This type of relationship marketing focuses less on direct sales and more on providing a consistent and valuable experience for the customer. Companies that use relationship marketing have higher long-term revenues since the cost of retention is significantly lower than the cost of new customer acquisition.
Businesses that are focused on long-term relationships need to supply sales leads and existing customers with a reason to include the brand in everyday life. One effective way to do this is to provide meaningful content and resources. This could involve a weekly newsletter, partnerships with relevant businesses or other regular communications that are not targeted at direct sales. Customers who find the information useful will view the business as a partner and authority instead of just a retailer selling products. These communications must occur even when a sales opportunity is not present. Continue reading →
Today is the first day of the rest of my life–as a non-smoker. Last week, I was puttering around in the WordPress forums and came across the thread, “Who wants to quit smoking with me.” I hovered my mouse arrow over the title, contemplating the question. Do I want to quit? Yes. Do I need to quit? Yes. Am I ready to quit? Yes. Can I commit to quit? Um…yeah, maybe, no, yes. I clicked it.
It was mideavalmaiden, a blogging friend, and she was being reasonable. We can commit to “cut back in the near future.” It didn’t sound so bad. It was more of a plan to plan to quit smoking. I agreed.
The title means just what it says, “Throw my bed away”! I’m never sleep so you might as well. My motivation is far too high to let time go by sleeping. After all time is money, so I can’t waist it. I have to be the one to follow my own advice, so I can show you people that hard work will take you distant places. Even if I wanted too, sleeping isn’t an option. The fact is my brain runs like a hamster wheel. Excuse me if I am a workaholic but, I want to secure my financial independence at an early age. I figure if you’re going to construct your own business, it’s best to go at it hard while you’re young. Below are reasons you should give your work 100 percent.
Respect When you have an all or nothing work ethic people can’t help but, notice it. Your work will speak for itself. A true hard working ethic can’t go un-noticed for too long. People will notice you for the determination you put into what you do. All the long days & sleepless nights you put in the extra work will pay off. Do not for a second think it won’t pay off. Continue reading →
The public-relations deck sure is stacked against the public schools. Whenever the subject of poor academic achievement is discussed, nine times out of ten the discussion assumes that the root of the problem is the schools—the teachers, schools administrators, district administrators, or state officials.
Some kids take to school work and homework like second nature. Some kids need a gentle nudge, especially in the early years of grade school. And with other kids, a parent (or someone at home) needs to round ’em up, sit ’em down, and help with the homework sheet by sheet or it’s not going to get done. It’s in these years that good study habits are formed. Bad study habits take a lot of work to undo. Nowadays online education help students go back on track but parenting skills are hard to replace.
So what to do about poor academic performance? As a nation we need to face reality: The biggest problem isn’t the schools. It isn’t even the kids themselves, not when they’re young, anyway. (After all, they’re not born with a bad attitude and a spray paint can in their hands.) The problem is the parents—along with the home environment in general and the communities in which the kids live.
You can often improve your direct marketing and advertising by 100% or more with one simple strategy…
Study the “old classics.”
You can often find a new selling angle for your product/service, a new way of presenting the offer and some killer copywriting techniques.
How is this possible, you ask?
Simple: even though technology changes, media changes and the world changes…the appeals that sell and the concepts for connecting with a prospective customer and compelling them to open their wallets have not changed. Continue reading →
What I’m about to say will make a lot more sense if yo have. If not, maybe I can spare you some agony and drama. Because today I’m going to tell you why lead generation chop shops are bad marketing – unless you are one of them.
Here’s the deal:
I call them ‘chop shops’ because they remind me of places car thieves drop off their goods. At these places, the car is usually stripped down into its many individual components and the parts sold. Sometimes the identity of the car is altered for further use to an end buyer (typically in another country). Continue reading →
I’ve reviewed most of these. Feel free to check out my Book Reviews category.
When I was contacted to review Phil Town’s latest book, Payback Time, I was thrilled. I read his first book,Rule #1, and when I used the principles he outlined, I actually made quite a lot of money investing in individual stocks.
In the past year, I’ve done more investing along the lines of How A Second Grader Beats Wall Street and have made a lot of money there as well. But I’m currently in the process of selecting some businesses to investigate.
The book’s major premises:
Price and value are not always in sync. Having worked as a commodities buyer for several years, I can readily testify to this.
Mutual fund managers aren’t all they’re cracked up to be.
Once you determine a business’ value, if its stock goes on sale, buy more. Town calls this “stockpiling” (essentially, it is a buy low and sell high strategy which so many people know, but fail to do).
Invest only in businesses you actually understand. Really. If you don’t have a genuine understanding of the business, or at least a deep interest, don’t invest.
Make sure that business has a strong competitive advantage.
Investigate the management like you own the company … as a stockholder, you do.
I am finding it difficult to blog about such things as the new cell phone or piece of technology on the block, or which politician has screwed up the most, especially by today, at the end of the week. Which is not to say that I don’t blog about all those things and more, I do, in fact that’s pretty much the majority of what I do. But, difficult it is. Difficult it is when the world is spinning and you’re in for the ride, whether you like it or not.
I’ve come home for summer, home being Southern California, school being somewhere else. When Fall comes around I don’t know which university I’ll be attending or where (I’m in the process of transferring) so that’s always stressful, figuring out such. I planned getting MBA degree but I’m sick of student loans, I found some information about more affordable MBA programs that are from main universities. MBA degree is a thing I have always dreamed of. But now that I’ve come home from three years in the Northern part of California, there’s a lot of stuff one has to think about, right school is one of them.
Summers are hot down here in Southern California, energy bills are high, gas prices are high, food prices are high, and work is ever more prevalent (for some reason that seems to be the case, and here I was thinking I was on summer vacation). And then there are the little things. Continue reading →