Blogging has become a business tool for communicating and sharing knowledge and expertise with customers or employees. It is also a great way to get the word out to consumers about your product or service and it can even be useful for inspiring employee loyalty. Think about blogging as a way of unlocking knowledge that’s typically stored in your head.
The key to having a successful business blog is keeping your goals clear and concrete. You should also have a strategy and a vision of what you want to achieve.
Write up an editorial plan for how often you will update your blog, how you will promote it and retain readers, whether you will feature photographs or video, and any other aspects of your blog, and then stick to it. The results will come faster that you could expect.
I’m working as the educational consultant and often my friends ask me about MBA vs online MBA, I thought it’s a good topic for a blog so here it’s what i think.
Here are 8 good reasons to obtain your MBA diploma online:
1. Stay on the job If you will earn your MBA online you will be able to keep on working and keep your income. You won’t have to leave your current position for two years and miss out on learning experience and pay. Additionally you will be able to put into practice immediately the things you have learned.
2. You can stay where you live You don’t need to relocate to obtain your MBA degree at the school of your choice. This will save you from the hassle and cost of moving.
3. Be more flexible An online MBA program is more flexible than traditional programs. Most online MBA programs are using asynchronous technology that allows you to study when and where you want. You can follow synchronous elements like videoconferencing from anywhere in the world as long as you have access to the internet. Continue reading →
Ah, the day of love and frillyness is upon us but before you run out of the office, or underground lair in my case, to make those dinner reservations I want to take a second and reflect on your business, particularly if you’re building a brand around yourself. Are you giving your customers enough love, or is your brand all about you? When you’re on Twitter are your talking about you, or talking to them, when you talk about online learning is it about your experience or benefits for them? Are your blog posts lectures that show off your genius, or are they helpful and genuine? It’s a fine line, but one worth considering.
You And Your Brand Are Still Here For Them
I’m here for you, cliche as that sounds. My business exists to help you make building your business’s online presence easier. I do my best to make sure that every blog post is aimed at delivering true value to you. Every blog post helps you further your brand, clarify your marketing strategy, monetize your passions and eek a little more freedom out your professional life. To my readers, that’s “value.” Here it’s not the throw-away, corporate-speak version of “value.” Here it means every blog post actively aims at furthering your goals.
Businesses can take several different approaches to marketing. The most traditional models involve communications and branding focused exclusively on direct sales. These companies use promotions, aggressive advertising and constant merchandising or product development to maintain a high level of sales. A more modern approach attempts to build long-term relationships with customers in an effort to increase customer lifetime value and reduce churn. This type of relationship marketing focuses less on direct sales and more on providing a consistent and valuable experience for the customer. Companies that use relationship marketing have higher long-term revenues since the cost of retention is significantly lower than the cost of new customer acquisition.
Businesses that are focused on long-term relationships need to supply sales leads and existing customers with a reason to include the brand in everyday life. One effective way to do this is to provide meaningful content and resources. This could involve a weekly newsletter, partnerships with relevant businesses or other regular communications that are not targeted at direct sales. Customers who find the information useful will view the business as a partner and authority instead of just a retailer selling products. These communications must occur even when a sales opportunity is not present. Continue reading →
Today is the first day of the rest of my life–as a non-smoker. Last week, I was puttering around in the WordPress forums and came across the thread, “Who wants to quit smoking with me.” I hovered my mouse arrow over the title, contemplating the question. Do I want to quit? Yes. Do I need to quit? Yes. Am I ready to quit? Yes. Can I commit to quit? Um…yeah, maybe, no, yes. I clicked it.
It was mideavalmaiden, a blogging friend, and she was being reasonable. We can commit to “cut back in the near future.” It didn’t sound so bad. It was more of a plan to plan to quit smoking. I agreed.
The public-relations deck sure is stacked against the public schools. Whenever the subject of poor academic achievement is discussed, nine times out of ten the discussion assumes that the root of the problem is the schools—the teachers, schools administrators, district administrators, or state officials.
Some kids take to school work and homework like second nature. Some kids need a gentle nudge, especially in the early years of grade school. And with other kids, a parent (or someone at home) needs to round ’em up, sit ’em down, and help with the homework sheet by sheet or it’s not going to get done. It’s in these years that good study habits are formed. Bad study habits take a lot of work to undo. Nowadays, online education help students get back on track but parenting skills are hard to replace.
So what to do about poor academic performance? As a nation we need to face reality: The biggest problem isn’t the schools. It isn’t even the kids themselves, not when they’re young, anyway. (After all, they’re not born with a bad attitude and a spray paint can in their hands.) The problem is the parents—along with the home environment in general and the communities in which the kids live.
I always loved watching the Greatest Military Blunders show on the History Channel, back in the day. Even though I may have been 16; the show, as far as I was concerned, allowed me to analyze and expand my reasoning skills by learning how and why the leaders of the past made decisions, their decision’s outcome, and what could of been done differently in order to achieve success. Sometimes this methodology of analysis had to be adverted when it came to the Enemy’s misfortunes during the wars of past. Those misfortunes were analyzed not only on understanding what went wrong, but seeing how (if at all) the blunder was taken advantage of by the forces of general good.
In comes the Greatest Military Blunder of the 21st Century. An assessment of which is brought to you by the RAND Corporation, commissioned by the Army, and published and secretively covered up by the Army in 2005. Continue reading →
I know you’ve heard it before – “Get good grades.” But does anyone ever tell you HOW to get good grades? Or why it even matters? Let’s break it down. Way too many students undervalue the importance of doing well academically. I guess I can see why. Besides your parents and teachers nagging you, maybe you don’t feel a personal motivation for getting good grades. Lets turn this around before it is too late. (scary, right?)
There are two secrets to getting good grades:
#1 Make academics your priority. It is easy to let so many other things take priority over your studies. Friends, activities and Facebook often seem more fun than homework. But lets face it, your friends wont get you into college. And once you graduate high school, college is the best thing ever to happen to your social life! I promise you it is worth sacrificing a few parties, a band practice, or some time on Farmville to get the grades you need for college. And I know you can do it. It may not be easy but only takes some time, effort and commitment. Continue reading →
The title means just what it says, “Throw my bed away”! I’m never sleep so you might as well. My motivation is far too high to let time go by sleeping. After all time is money, so I can’t waist it. I have to be the one to follow my own advice, so I can show you people that hard work will take you distant places. Even if I wanted too, sleeping isn’t an option. The fact is my brain runs like a hamster wheel. Excuse me if I am a workaholic but, I want to secure my financial independence at an early age. I figure if you’re going to construct your own business, it’s best to go at it hard while you’re young. Below are reasons you should give your work 100 percent.
Respect When you have an all or nothing work ethic people can’t help but, notice it. Your work will speak for itself. A true hard working ethic can’t go un-noticed for too long. People will notice you for the determination you put into what you do. All the long days & sleepless nights you put in the extra work will pay off. Do not for a second think it won’t pay off. Continue reading →
You can often improve your direct marketing and advertising by 100% or more with one simple strategy…
Study the “old classics.”
You can often find a new selling angle for your product/service, a new way of presenting the offer and some killer copywriting techniques.
How is this possible, you ask?
Simple: even though technology changes, media changes and the world changes…the appeals that sell and the concepts for connecting with a prospective customer and compelling them to open their wallets have not changed. Continue reading →